@import url('https://fonts.googleapis.com/css2?family=Source+Serif+4:ital,opsz,wght@0,8..60,400;0,8..60,600;0,8..60,700;1,8..60,400&family=Work+Sans:wght@400;500;600&display=swap');
:root{--ink:#1C2A25;--green:#2F5D50;--paper:#F6F7F3;--tint:#ECF0EB;--mist:#D9E0DA;--gold:#B48A2C;--soft:#56645E;
--serif:'Source Serif 4',Georgia,serif;--sans:'Work Sans',system-ui,sans-serif;--wrap:1160px}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-padding-top:24px}
body{margin:0;background:var(--paper);color:var(--ink);font:400 18px/1.6 var(--serif)}
a{color:var(--green);text-underline-offset:3px;text-decoration-thickness:1px}
a:hover{color:var(--ink)}
:focus-visible{outline:2px solid var(--gold);outline-offset:3px;border-radius:2px}
.skip{position:absolute;left:-9999px}.skip:focus{left:16px;top:12px;background:#fff;padding:8px 12px;z-index:10}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0)}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 28px}
.small{font:400 15px/1.5 var(--sans);color:var(--soft)}
h1,h2,h3,h4{font-family:var(--serif);font-weight:600;letter-spacing:-.015em;line-height:1.15;margin:0}
h4{font:600 14px/1.4 var(--sans);letter-spacing:0;color:var(--soft);margin-bottom:8px}
.h3{font-size:24px!important}

/* header */
header.site{border-bottom:1px solid var(--mist);background:var(--paper);position:relative;z-index:5}
header.site .wrap{display:flex;align-items:center;justify-content:space-between;height:74px;gap:24px}
.logo{font:600 21px/1 var(--serif);color:var(--ink);text-decoration:none;letter-spacing:-.01em}
.logo span{color:var(--green)}
nav.main{display:flex;gap:28px;align-items:center;font:500 15px/1 var(--sans)}
nav.main>a,.dd>a{color:var(--ink);text-decoration:none;padding:8px 0;border-bottom:2px solid transparent}
nav.main>a:hover,.dd>a:hover,nav.main a[aria-current]{border-bottom-color:var(--green)}
nav.main a.navcta{border:1px solid var(--green);color:var(--green);padding:10px 16px;border-radius:3px}
nav.main a.navcta:hover{background:var(--green);color:#fff}
.dd{position:relative}
.dd .menu{display:none;position:absolute;top:100%;left:-16px;background:#fff;border:1px solid var(--mist);box-shadow:0 8px 24px rgba(28,42,37,.08);padding:8px 0;min-width:220px;margin-top:10px}
.dd .menu::before{content:"";position:absolute;top:-12px;left:0;right:0;height:12px}
.dd:hover .menu,.dd:focus-within .menu{display:block}
.dd .menu a{display:block;padding:10px 16px;color:var(--ink);text-decoration:none}
.dd .menu a:hover{background:var(--tint)}

.lede{font-size:21px;line-height:1.55;color:var(--soft);max-width:36em}
.lede.sm{font-size:19px;margin-top:16px}
.btn{display:inline-block;font:500 16px/1 var(--sans);background:var(--green);color:#fff!important;text-decoration:none;padding:15px 22px;border-radius:3px}
.btn:hover{background:var(--ink)}
.btn.quiet{background:transparent;color:var(--green)!important;padding:15px 4px}
.btn.quiet:hover{color:var(--ink)!important;background:transparent}

/* hero */
.hero{padding:84px 0 68px}
.hero .wrap{display:grid;grid-template-columns:1.05fr 1fr;gap:56px;align-items:center}
.hero h1{font-size:clamp(38px,5.2vw,60px);max-width:13em}
.hero .lede{margin:24px 0 34px}
.hero .ctas{display:flex;gap:18px;align-items:center;flex-wrap:wrap}
figure.curves{margin:0}
figure.curves svg{width:100%;height:auto;display:block}
figure.curves figcaption{font:400 13px/1.4 var(--sans);color:var(--soft);margin-top:10px}
.curve{fill:none;stroke:var(--green);stroke-width:1.6;opacity:.55}
.curve.hi{stroke:var(--gold);stroke-width:2.6;opacity:1}
@media (prefers-reduced-motion:no-preference){.curve{stroke-dasharray:900;stroke-dashoffset:900;animation:draw 1.6s cubic-bezier(.3,.7,.2,1) forwards}}
@keyframes draw{to{stroke-dashoffset:0}}
.axis{stroke:var(--ink);stroke-width:1}.grid{stroke:var(--mist);stroke-width:1}
.axlabel{font:400 12px var(--sans);fill:var(--soft)}

/* proof */
.proof{border-top:1px solid var(--mist);border-bottom:1px solid var(--mist);background:#fff}
.proof .wrap{display:grid;grid-template-columns:repeat(4,1fr)}
.proof .wrap>div{padding:28px 24px 28px 0}
.proof .wrap>div+div{padding-left:24px;border-left:1px solid var(--mist)}
.proof strong,.fmetrics strong,.cmetrics strong{display:block;font:600 26px/1.1 var(--serif);color:var(--green)}
.proof span,.fmetrics span,.cmetrics span{font:400 15px/1.45 var(--sans);color:var(--soft)}

/* sections */
section.block{padding:84px 0}
section.block.tight{padding:56px 0}
section.block.tint{background:var(--tint)}
section.block>.wrap>h2{font-size:clamp(28px,3.4vw,38px);max-width:22em}
section.block>.wrap>p.intro{color:var(--soft);max-width:38em;margin:14px 0 0}
.after{margin:28px 0 0;font:500 16px/1.5 var(--sans)}
.pagehead{padding:64px 0 40px;border-bottom:1px solid var(--mist)}
.pagehead h1{font-size:clamp(36px,4.6vw,54px);margin-bottom:16px}
.crumb{font:400 15px/1 var(--sans);margin:0 0 16px}

/* audiences */
.audgrid{display:grid;grid-template-columns:repeat(4,1fr);gap:0;margin-top:44px;border-top:1px solid var(--ink)}
.aud-link{display:flex;flex-direction:column;padding:24px 24px 26px 0;text-decoration:none;color:var(--ink)}
.aud-link+.aud-link{padding-left:24px;border-left:1px solid var(--mist)}
.aud-link h3{font-size:24px;margin-bottom:10px}
.aud-link p{margin:0 0 18px;font-size:17px;color:var(--soft);flex:1}
.aud-link .more{font:500 15px/1.4 var(--sans);color:var(--green);text-decoration:underline;text-underline-offset:3px;text-decoration-thickness:1px}
.aud-link:hover h3{color:var(--green)}

/* use case lists */
.practice{display:grid;grid-template-columns:280px 1fr;gap:48px;margin-top:52px;padding-top:28px;border-top:1px solid var(--ink)}
.phead h3,.phead h2{font-size:26px;margin-bottom:10px}
.phead p{margin:0;color:var(--soft);font-size:17px}
.uclist{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:1fr 1fr;gap:28px 40px}
.uclist a{text-decoration:none;color:var(--ink)}
.uclist a:hover h3{color:var(--green);text-decoration:underline;text-underline-offset:4px;text-decoration-thickness:1px}
.uclist h3{font-size:20px;margin-bottom:6px}
.uclist p{margin:0;font-size:16.5px;line-height:1.55;color:var(--soft)}

/* matrix */
.matrix-wrap{overflow-x:auto;margin-top:24px;background:#fff;border:1px solid var(--mist)}
.matrix{border-collapse:collapse;width:100%;min-width:640px;font:400 15px/1.4 var(--sans)}
.matrix th,.matrix td{padding:11px 14px;border-bottom:1px solid var(--mist);text-align:center}
.matrix thead th{font-weight:600;border-bottom:2px solid var(--ink);vertical-align:bottom}
.matrix thead th a{color:var(--ink)}
.matrix th[scope=row],.matrix thead th:first-child{text-align:left;font-weight:400}
.matrix th[scope=row] a{color:var(--ink);text-decoration:none}
.matrix th[scope=row] a:hover{color:var(--green);text-decoration:underline}
.matrix tr.grp th{text-align:left;font:600 16px/1.3 var(--serif);background:var(--tint);padding-top:14px}
.dot{display:inline-block;width:12px;height:12px;border-radius:50%;background:var(--green)}

/* use case detail */
.practice-full{margin-bottom:24px}
.practice-full>.phead{padding:32px 0 8px;border-top:2px solid var(--ink);margin-top:40px}
.practice-full>.phead h2{font-size:clamp(28px,3.2vw,36px)}
.uc{padding:36px 0;border-bottom:1px solid var(--mist);display:grid;grid-template-columns:280px 1fr;gap:12px 48px}
.uc h3{font-size:24px;grid-row:span 3}
.ucdesc{margin:0;font-size:19px;max-width:40em}
.uccols,.ucfoot{display:grid;grid-template-columns:1fr 1fr;gap:28px;margin-top:14px}
.uccols ul,.rel{margin:0;padding-left:1.1em;font-size:16.5px}
.uccols li,.rel li{margin:5px 0}
.ucfoot p{margin:0;font-size:16.5px}
.rel{list-style:none;padding:0}
.kind{display:inline-block;font:500 12.5px/1 var(--sans);padding:4px 8px;border-radius:2px;margin-right:6px;vertical-align:2px}
.kind.case{background:var(--green);color:#fff}
.kind.analysis{background:#fff;color:var(--green);border:1px solid var(--green)}

/* audience page */
.two{display:grid;grid-template-columns:1.2fr 1fr;gap:64px}
.two p{margin:12px 0 0;font-size:19px}
.checks{list-style:none;margin:12px 0 0;padding:0}
.checks li{padding:10px 0 10px 28px;border-bottom:1px solid var(--mist);position:relative;font-size:17px}
.checks li::before{content:"";position:absolute;left:2px;top:19px;width:12px;height:2px;background:var(--gold)}
.others{display:flex;gap:24px;flex-wrap:wrap;align-items:baseline;font:500 16px/1.5 var(--sans)}
.others span{color:var(--soft);font-weight:400}

/* lists of items */
.posts{margin-top:36px;border-top:1px solid var(--mist)}
.posts a.row{display:grid;grid-template-columns:200px 1fr;gap:28px;padding:24px 0;border-bottom:1px solid var(--mist);text-decoration:none;color:var(--ink)}
.posts a.row[hidden]{display:none}
.posts a.row:hover h3{color:var(--green);text-decoration:underline;text-underline-offset:4px;text-decoration-thickness:1px}
.posts .meta{display:flex;flex-direction:column;gap:8px;align-items:flex-start;font:400 14.5px/1.4 var(--sans);color:var(--soft)}
.posts h3{font-size:22px;margin-bottom:6px}
.posts p{margin:0;font-size:16.5px;color:var(--soft);max-width:46em}
.featured{display:grid;grid-template-columns:1.4fr 1fr;gap:48px;margin-top:36px;padding:36px;background:var(--ink);color:#fff;text-decoration:none;border-radius:3px}
.featured h3{font-size:clamp(24px,2.6vw,30px);margin:14px 0 12px;color:#fff}
.featured p{margin:0;color:#cdd7d2;font-size:17px}
.featured .small{color:#a9bab2}
.featured:hover h3{text-decoration:underline;text-underline-offset:5px;text-decoration-thickness:1px}
.featured .kind.case{background:var(--gold)}
.fmetrics{display:grid;gap:18px;align-content:center;border-left:1px solid #3a4a44;padding-left:36px}
.fmetrics strong{color:#fff}.fmetrics span{color:#a9bab2}

/* filters */
.filters{display:flex;gap:24px;align-items:center;flex-wrap:wrap;font:400 15px/1 var(--sans)}
.seg{display:inline-flex;border:1px solid var(--green);border-radius:3px;overflow:hidden}
.seg button{font:500 15px/1 var(--sans);background:#fff;color:var(--green);border:0;padding:11px 16px;cursor:pointer}
.seg button+button{border-left:1px solid var(--green)}
.seg button[aria-pressed=true]{background:var(--green);color:#fff}
.filters label{display:flex;gap:10px;align-items:center;color:var(--soft)}
.filters select{font:400 15px/1 var(--sans);padding:10px 12px;border:1px solid var(--mist);border-radius:3px;background:#fff;color:var(--ink)}

/* data */
.data .wrap{display:grid;grid-template-columns:1fr 1.1fr;gap:64px;align-items:start}
.data h2{font-size:clamp(28px,3.4vw,38px)}
.data dl{margin:0;display:grid;grid-template-columns:auto 1fr;gap:14px 22px;font-size:17px}
.data dt{font:600 15px/1.5 var(--sans);color:var(--green);white-space:nowrap}
.data dd{margin:0}

/* contact */
.contact{background:#fff;border-top:1px solid var(--mist)}
.contact .wrap{display:grid;grid-template-columns:1.2fr 1fr;gap:56px;align-items:end}
.contact h2{font-size:clamp(28px,3.4vw,38px)}
.contact p{color:var(--soft);max-width:30em}
.contact .small{margin-top:14px}

/* footer */
footer.site{background:var(--ink);color:#b8c6bf;padding:56px 0 28px;font:400 15px/1.5 var(--sans)}
footer.site .wrap{display:grid;grid-template-columns:1.3fr 1fr 1fr 1fr;gap:32px}
footer.site .logo{color:#fff}footer.site .logo span{color:#9cc3b4}
footer.site p{margin:14px 0 0}
footer.site h4{color:#fff;margin-bottom:12px}
footer.site a{display:block;color:#b8c6bf;text-decoration:none;margin:6px 0}
footer.site a:hover{color:#fff;text-decoration:underline}
footer.site .legal{display:block;margin-top:40px;font-size:14px}footer.site .legal>div{padding-top:20px;border-top:1px solid #3a4a44}

/* article */
.article{padding:64px 0 88px}
.article .wrap{display:grid;grid-template-columns:220px minmax(0,700px);gap:56px}
.article aside{font:400 14.5px/1.5 var(--sans);color:var(--soft);padding-top:12px}
.article aside>a{display:inline-block;margin-bottom:24px}
.article aside dl{margin:0}
.article aside dt{font-weight:600;color:var(--ink);margin-top:14px}
.article aside dd{margin:2px 0 0}
.article h1{font-size:clamp(32px,4.2vw,46px);margin-bottom:18px}
.article .summary{font-size:20px;color:var(--soft);line-height:1.55;margin:0 0 28px}
.origin{font:italic 400 16px/1.5 var(--serif);color:var(--soft);border-left:3px solid var(--gold);padding-left:14px;margin:0 0 36px}
.cmetrics{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;padding:22px 0;margin:0 0 36px;border-top:1px solid var(--ink);border-bottom:1px solid var(--mist)}
.prose{font-size:19px;line-height:1.7}
.prose h2{font-size:26px;margin:44px 0 12px}
.prose h3{font-size:21px;margin:32px 0 10px}
.prose p,.prose ul,.prose ol{margin:0 0 20px}
.prose li{margin:6px 0}
.prose blockquote{margin:24px 0;padding:16px 22px;background:#fff;border-left:3px solid var(--green)}
.prose blockquote p{margin:0}
.prose table{border-collapse:collapse;width:100%;margin:8px 0 28px;font:400 16px/1.45 var(--sans)}
.prose th,.prose td{text-align:left;padding:10px 12px;border-bottom:1px solid var(--mist)}
.prose th{font-weight:600;border-bottom:2px solid var(--ink)}
.prose hr{border:0;border-top:1px solid var(--mist);margin:48px 0}
.next{margin-top:56px;padding-top:28px;border-top:1px solid var(--mist);font:400 15px/1.5 var(--sans)}
.about .wrap{display:grid;grid-template-columns:220px minmax(0,700px);gap:56px}
.about aside{font:400 14.5px/1.5 var(--sans);color:var(--soft);padding-top:14px}
.about h1{font-size:clamp(34px,4.4vw,48px);margin-bottom:24px}

@media (max-width:980px){
 .audgrid{grid-template-columns:1fr 1fr}
 .aud-link:nth-child(3){padding-left:0;border-left:0}
 .aud-link:nth-child(n+3){border-top:1px solid var(--mist)}
 .practice,.uc{grid-template-columns:1fr;gap:20px}
 .uc h3{grid-row:auto}
}
@media (max-width:900px){
 .hero .wrap,.data .wrap,.contact .wrap,.two,.featured{grid-template-columns:1fr}
 .fmetrics{border-left:0;padding-left:0;border-top:1px solid #3a4a44;padding-top:20px}
 .proof .wrap{grid-template-columns:1fr 1fr}
 .proof .wrap>div:nth-child(3){border-left:0;padding-left:0}
 .proof .wrap>div:nth-child(n+3){border-top:1px solid var(--mist)}
 .article .wrap,.about .wrap{grid-template-columns:1fr;gap:16px}
 .posts a.row{grid-template-columns:1fr;gap:10px}
 .posts .meta{flex-direction:row;align-items:center}
 footer.site .wrap{grid-template-columns:1fr 1fr}
 nav.main{gap:18px}
}
@media (max-width:640px){
 body{font-size:17px}
 .wrap{padding:0 20px}
 nav.main a.hide-sm,nav.main a.navcta{display:none}
 .dd .menu{display:none!important}
 .hero{padding:52px 0 44px}
 section.block{padding:60px 0}
 .audgrid{grid-template-columns:1fr}
 .aud-link,.aud-link+.aud-link{padding:22px 0;border-left:0;border-top:1px solid var(--mist)}
 .uclist,.uccols,.ucfoot,.cmetrics{grid-template-columns:1fr}
 .featured{padding:24px}
 .data dl{grid-template-columns:1fr;gap:2px}.data dd{margin-bottom:12px}
 footer.site .wrap{grid-template-columns:1fr}
}

/* v3 additions */
.byline{display:flex;gap:14px;align-items:center;margin-top:34px;padding-top:22px;border-top:1px solid var(--mist);max-width:34em}
.byline img{width:56px;height:56px;border-radius:50%;object-fit:cover;flex:none}
.byline strong{display:block;font:600 16px/1.3 var(--sans)}
.byline span{font:400 14.5px/1.45 var(--sans);color:var(--soft)}
.pcards{display:grid;grid-template-columns:1fr 1fr;gap:28px;margin-top:40px}
.pcard{background:#fff;border:1px solid var(--mist);border-top:3px solid var(--green);padding:28px 30px 26px}
.pcard h3{font-size:24px;margin-bottom:8px}.pcard h3 a{color:var(--ink);text-decoration:none}.pcard h3 a:hover{color:var(--green);text-decoration:underline}
.pcard>p{margin:0 0 16px;color:var(--soft);font-size:17px}
.pcard ul{list-style:none;margin:0;padding:0;columns:2;column-gap:24px;font:400 15.5px/1.4 var(--sans)}
.pcard li{break-inside:avoid;padding:7px 0;border-top:1px solid var(--mist)}
.pcard li a{color:var(--ink);text-decoration:none}.pcard li a:hover{color:var(--green);text-decoration:underline}
.fcco{background:var(--green);color:#fff;padding:56px 0}
.fcco .wrap{display:grid;grid-template-columns:1fr auto;gap:48px;align-items:center}
.fcco h2{font-size:clamp(26px,3vw,34px);color:#fff}
.fcco p{margin:12px 0 0;color:#dbe7e1;max-width:40em}
.fcco .btn{background:#fff;color:var(--green)!important}.fcco .btn:hover{background:var(--paper)}
.headshot{width:200px;height:200px;border-radius:3px;object-fit:cover;display:block;margin-bottom:16px}
.about aside h4{margin:24px 0 6px;color:var(--ink)}
.about aside p{margin:0 0 12px}
.note{color:var(--soft);font-size:13.5px}
.engs{display:grid;grid-template-columns:repeat(4,1fr);gap:0;margin-top:36px;border-top:1px solid var(--ink)}
.engs>div{padding:22px 22px 8px 0}.engs>div+div{padding-left:22px;border-left:1px solid var(--mist)}
.engs h3{font-size:21px;margin-bottom:6px}
.engs p{font-size:16px;margin:10px 0 0}
.indep{margin-top:40px;padding:22px 26px;background:#fff;border-left:3px solid var(--gold);max-width:52em}
.indep h3{font-size:19px;margin-bottom:6px}.indep p{margin:0;font-size:16.5px}
@media (max-width:980px){.engs{grid-template-columns:1fr 1fr}.engs>div:nth-child(3){padding-left:0;border-left:0}.engs>div:nth-child(n+3){border-top:1px solid var(--mist)}}
@media (max-width:900px){.pcards{grid-template-columns:1fr}.fcco .wrap{grid-template-columns:1fr}.about aside{display:grid;grid-template-columns:1fr;}}
@media (max-width:640px){.pcard ul{columns:1}.engs{grid-template-columns:1fr}.engs>div,.engs>div+div{padding-left:0;border-left:0;border-top:1px solid var(--mist)}.headshot{width:140px;height:140px}}
.principles{grid-template-columns:repeat(4,1fr)}
.eyebrow-free{font:500 15px/1 var(--sans);color:var(--soft);margin:0 0 8px!important}
.founder-name{font-size:clamp(30px,3.6vw,40px)!important;margin:0 0 20px!important}
.about .prose h2.founder-name{margin-top:0}